Johnson's Baby Promotes Prematurity Awareness Month!

Johnson’s® Baby will be conducting a fundraising, donation and awareness campaign for Prematurity Awareness Month from November 1, 2008 through December 31, 2008. The key messaging in this campaign is that 1 in 8 babies is born prematurely. Be on the lookout for national advertising, direct mail pieces, in-store displays, a feature segment on Univision and trade ads featuring co-branded messaging. During this period, Johnson’s® Baby will be donating $0.10 to the March of Dimes from every wash, oil, lotion, powder and shampoo sold nationwide, up to a total of $100,000. See the Johnson & Johnson page for more details.